Mpumalanga Tourism Expo 2025: Where Travel Meets Vibes
Tourism expos aren’t usually known for having flavour—but the 5th annual Mpumalanga Tourism Expo managed to bring both business and buzz to the Riverside Mall in Mbombela this past weekend.
From 77 exhibitors (a 32% jump from last year) to international hosted buyers scouting Mzansi’s hidden gems, the three-day showcase proved that Mpumalanga isn’t just a destination, it’s becoming a lifestyle brand of its own.
Beyond brochures and business cards
Day one kicked off with a golf day at White River Country Club (because apparently, in tourism, deals can be sealed on the green). But by Friday, the vibe had shifted. An inaugural industry talk and speed marketing sessions saw more than 70 tourism products pitching themselves, Shark Tank–style, to potential buyers.
One of the sta...