Meet Ayanda Ngcobo, the Strategist Powering Nasty C’s Independence and Tallracks
As conversations around artist independence continue to reshape the music industry, a new name is starting to move from behind the scenes to the centre of the conversation. Ayanda Ngcobo.
Best known as the strategist behind Nasty C’s evolution into an independent powerhouse, Ngcobo is now stepping forward with Tallracks, a platform designed to give artists control over their music, money and data.
A Shift From Fame to Ownership
The conversation around independence took a new turn during a recent “Building an Empire” masterclass hosted at AMPD Studios, where what started as a discussion about Nasty C’s journey quickly became something bigger.
Instead of focusing on virality or success metrics, the session unpacked the systems behind independence, from deal structures to lon...