Sunscreen Is No Longer a Luxury: Altruist Challenges How South Africa Views Sun Protection
As South Africa heads into another summer of intense sunshine, the conversation around daily sun care is evolving. Effective sun protection is no longer viewed as a seasonal luxury—it is a non-negotiable health daily habit that requires generous and consistent application.
That ethos underpins Altruist, the UK dermatologist-developed sun care brand founded by consultant dermatologist and skin cancer specialist Dr Andrew Birnie.
Following its exclusive South African retail debut via Clicks, Altruist enters its second local summer with a clear mission: making high-performance, medical-grade SPF accessible and affordable for every skin type and tone.
High-Performance SPF Without the Premium Price Tag
Altruist was created in the UK over a decade ago to address a major barrier ...