A Viral Sensation: Inside Woolworths Beauty’s Summer Escape 2025
If you were anywhere near Instagram or TikTok this past weekend, chances are you saw it: the pastel umbrellas, the manicured lawns of Summer Place, and the endless stream of content tagged #SummerEscape2025. What started as a bold beauty experiment last year has now become one of the most talked-about lifestyle events on South Africa’s social calendar.
Hosted by Woolworths Beauty, Summer Escape returned to Hyde Park this October, bringing together top customers, influencers, editors, and lucky competition winners for a one-day showcase of colour, creativity, and culture. The guest list was invite-only, and that exclusivity only added to the hype.
In the weeks leading up to the event, social media buzzed with outfit planning, giveaway entries, and speculation about what this ...