Eucerin Is Taking Over Melrose Arch with an Immersive Solar Dome to Launch Its First-Ever SPF Serum
This August, Eucerin is bringing a fresh perspective to one of skincare's most important daily rituals: Sun Protection.
On 15 August 2026, the Melrose Arch Piazza will be transformed into an immersive glass dome celebrating the launch of the new Eucerin SPF 50+ UV Serum Sun Protection; the brand's first Serum sunscreen, designed to deliver advanced dermatological protection in an ultra-light, serum-like texture that skincare lovers will actually look forward to wearing every day.
Open to the public from 2pm, the one-day experience invites visitors to step inside a world inspired by the science of healthy skin. From interactive sun protection education challenges and immersive displays and installations, to photo-worthy moments, refreshing smoothies, live DJ sets and exclusive pr...