Makubenjalo, Martell, and OMODA Set the Tone for Durban July 2026 With “Country Allure” Experience
The road to the Hollywoodbets Durban July is never just about race day. In 2026, that idea is being pushed further with a three-way collaboration between Makubenjalo, Martell and OMODA, all coming together to deliver one of the event’s most ambitious luxury lifestyle experiences.
Following their presence last year, the trio returns with an expanded vision, anchored around a premium marquee concept that blends fashion, culture, hospitality and entertainment into a single curated space at Greyville Racecourse.
“Country Allure” Frames the 2026 Experience
This year’s Durban July theme, Country Allure, sets the direction. The concept draws on heritage and craftsmanship while leaning into a more contemporary expression of luxury.
For Makubenjalo, Martell and OMODA, that translat...