Castle Lite Launches Draught in a Can at LIV Golf South Africa With Pieter-Steph du Toit
Castle Lite just made a major move at one of the biggest sporting events in the country. During LIV Golf South Africa, the brand officially unveiled its latest innovation, Draught in a Can, introducing a new way for South Africans to experience its signature extra cold beer.
A Launch Built for the Moment
Set against the high-energy backdrop of Steyn City, where thousands gathered for the inaugural LIV Golf event, the reveal was designed to match the scale of the moment.
In a cinematic on-site activation, Pieter-Steph du Toit arrived carrying a sealed trophy case, creating the kind of anticipation usually reserved for championship silverware. But instead of a trophy, the case revealed something unexpected. Castle Lite’s newest product.
He was joined on stage by brand ambass...