Skipper Bar and adidas Spotlight Kasi Culture in ‘We Own The Streets’ Campaign
Street culture is not waiting for validation, and adidas is making that clear with its latest move. Teaming up with Skipper Bar, adidas has launched We Own The Streets, a campaign rooted in township culture and the people shaping it in real time.
A Campaign Rooted in Kasi Identity
At its core, We Own The Streets is about ownership. Not just of style, but of culture, community, and the spaces where creativity actually happens. Rather than looking outward, the campaign turns its focus inward, highlighting how township culture continues to influence South Africa’s broader identity.
“Street culture is not borrowed; it is built, lived, and owned by the communities that created it,” said Kaboomo Mgibi-Marshoff, Senior Brand Manager at Skipper Bar.
The Icons Shaping the Streets
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