Heineken®️ has always been about sparking connections beyond barriers, and they’re taking this philosophy to new heights with the highly anticipated Heineken®️ House. Get ready for an immersive experience where music, fashion, art, and the freshest creative talent collide in one unforgettable event. Step Inside Heineken®️ House—an extraordinary gateway that promises to push boundaries, break walls, and redefine what it means to experience culture.
The Ultimate Cultural Experience
Heineken®️ House is not just an event; it’s a celebration of culture and creativity. Imagine a space where music legends, rising stars in fashion, and contemporary artists come together to showcase their craft. It’s where you, your creativity, and your passions will align with the hottest talent in the industry, creating an electric atmosphere unlike any other.
Taking place in Johannesburg on January 25, 2025, Heineken®️ House will host a thrilling mix of the finest musicians, visionary artists, and bold fashion designers. It’s a place where your imagination can run wild and your connection to culture grows deeper.
Music Line-Up
No cultural experience is complete without a music lineup that will have you moving to every beat. Heineken®️ House is bringing together some of South Africa’s top musical talents, including:
- Dee Koala – A multiple award-winning artist known for her powerful collaborations with stars like Busiswa, Riky Rick, and Sho Madjozi. Dee’s debut album won the Best Female Award at the 2020 South African Hip Hop Awards, and she co-founded the iconic 4 The Khaltsha festival.
- DBN Gogo – The electrifying DJ and music producer behind the platinum-certified hit “Khuza Gogo”, DBN Gogo is taking the music scene by storm with her dynamic performances and bold sound.
Artistic Visionaries
Art will also play a major role at Heineken®️ House, as some of South Africa’s most groundbreaking artists will showcase their work:
- Samurai Farai – This contemporary artist draws inspiration from the African diaspora, using bold colours and impactful themes such as identity and mental health. Farai is pushing boundaries in the NFT space and has worked on murals all over South Africa.
- Yay Abe (Russell Abrahams) – A Cape Town-based illustrator whose playful, vibrant style has graced high-profile platforms, including Africa’s largest billboard and the AFCON 2024 opening ceremony.
Fashion Collaborations
Fashion will also take centre stage at Heineken®️ House, with collaborations from two local fashion brands:
- Rosey & Vittori – Known for their edgy yet sophisticated apparel that mixes South African street style with Italian flair, this brand is bringing an undeniable style to Heineken®️ House.
- DENIMBYDOME – A brand focused on custom-crafted, playful denim, DENIMBYDOME empowers individual self-expression through their fashion pieces.
Big Surprises Await
The event doesn’t stop at music, art, and fashion. Heineken®️ House has an exciting line-up of surprises, including a huge surprise artist that will be announced in the coming weeks. With more big names to be revealed, you won’t want to miss out on the electrifying experience Heineken®️ House is set to deliver.
How to Attend
Tickets for this exclusive experience will not be sold. Instead, keep an eye on Heineken®️ House’s social media channels and in-store promotions for opportunities to secure your spot at this cultural event. Trust us, this is not an event you want to miss.