GWM South Africa is preparing to celebrate an impressive milestone with its first FAM Fest, a full day created to honour the people who have shaped the brand’s 18-year journey. The event takes place on Saturday, 29 November 2025 and brings together owners, partners, dealers, and friends of GWM for a celebration that blends innovation, entertainment, and family-friendly experiences.
What makes FAM Fest special is its focus on community. The brand has grown steadily in South Africa, but its customer base has always been at the heart of that growth. This anniversary celebration reflects that connection with a festival experience designed not only for car lovers but for families who want to spend meaningful time together.
A Festival for Families
The event includes a dedicated kids zone designed to spark imagination and play. Children can explore colourful activity areas, creative workshops, and themed spaces that encourage curiosity and laughter. Adults and teens will have their own experiences too, with games, challenges, and immersive moments that bring families together.
It is a festival designed to be shared, and it reflects GWM’s belief in celebrating life beyond the road.
A Stage Filled with South African Talent
Music sits at the heart of the celebration. The live entertainment lineup brings together some of South Africa’s most loved performers, each chosen for their ability to connect with audiences across generations.
Rock legend Karen Zoid will bring her unmistakable energy, while Kamo Mphela adds a high-tempo, dance-driven spark. Justin Zulu’s soulful sound brings warmth to the stage, and Jo Black will deliver feel good moments that families can sing along to. More artists will be announced soon, building anticipation for a lineup that blends culture, rhythm, and celebration.
A Milestone with Meaning
Conrad Groenewald, Chief Operations Officer at GWM South Africa, describes FAM Fest as a moment of appreciation for customers and partners who have shaped the brand’s presence in the country.
For him, the past 18 years represent far more than growth and innovation. They represent relationships, shared experiences, and the trust of families who have chosen GWM for their journeys. FAM Fest is designed to honour that support through an event that brings people together in an atmosphere of warmth and excitement.
Celebrations Beyond the Event
Although FAM Fest is invitation-only, GWM is ensuring fans across the country can still join in the excitement. Daily radio competitions on 947 and KFM offer listeners the chance to win R2,000, with a grand prize of R18,000. Additional giveaways through influencer partners will offer more opportunities for fans to engage with the festival spirit.
Groenewald notes that this celebration marks the beginning of a new chapter for the brand in South Africa. As GWM looks forward to the next 18 years, the company remains committed to creating experiences that bring people closer to the brand and to one another.
More information about FAM Fest and GWM’s anniversary celebrations is available on the official website under the 18th Anniversary tab.