TikTok has officially launched TikTok for Artists in South Africa, expanding its global rollout of the all-in-one music insights platform. Designed to give artists, their teams, and labels powerful data and tools, the platform helps creators better understand their music performance, engage with fans, and grow their careers both on and off TikTok.
Turning Data Into Career Growth
TikTok for Artists delivers daily-updated dashboards and in-depth analytics, giving creators transparent, actionable data on how their tracks and content are performing. From measuring song usage to understanding fan demographics, the platform allows artists to shape their strategy with precision.
Key Features Include:
- Song Performance – Track views, creator posts, and engagement per song.
- Post Performance – Measure likes, comments, shares, and completion rates.
- Follower Insights – Audience breakdown by gender, age, and language.
- Step-by-Step Guides – Tutorials on how to use TikTok tools effectively.
- Career Resources – Support for building sustainable music careers.
The Game-Changing Pre-Release Tool
One of the most exciting new features is the Pre-Release tool, which allows artists to launch pre-save campaigns for upcoming albums or singles. Fans can save music directly to streaming platforms like Spotify or Apple Music, boosting visibility before release day.
Toyin Mustapha, Head of Music Partnerships for the UK, Ireland and SSA at TikTok, highlighted the platform’s mission:
“TikTok has always been a space for music discovery across Africa. With TikTok for Artists, we’re giving artists the insights to engage their fans in more meaningful ways and grow their careers globally. This platform is about putting powerful, transparent data in the hands of creators.”
Local Success Stories Fuel the Launch
TikTok has already been instrumental in propelling South African music to global audiences. In the last three months:
- “Isaka (6am)” by Ciza, Jazzworx & Thukuthela generated over 1.2M video creations in South Africa and more than 2M worldwide.
- “Ngishutheni” by Goon Flavour, Master KG & Eemoh sparked nearly 1M local creations and over 6M global uses.
- “Bengicela” by Mawhoo, GL_Ceejay & Thukuthela (feat. Jazzworx) racked up 630K local creations and over 700K globally.
These viral moments showcase how TikTok has become the ultimate discovery engine, empowering artists to break borders and connect with fans worldwide.
Available Now for Artists and Teams
TikTok for Artists is available to all certified TikTok Artist Accounts. Artists can also grant access to managers and labels, ensuring everyone on their team can access insights for smarter campaign planning.
With this launch, TikTok reaffirms its commitment to the African music industry, equipping creators with the tools to grow sustainable global careers while amplifying the power of local talent.