DJ Zinhle’s ever-growing retail empire continues to thrive with the grand reopening of the newly renovated ERA store at Pavilion Shopping Centre, bringing the total number of physical ERA stores to an impressive seven.
ERA by DJ Zinhle, a premium lifestyle brand founded by the celebrated South African DJ and entrepreneur, has become synonymous with empowerment through fashion, accessories, and beauty. Designed to embody elegance, confidence, and bold self-expression, the brand offers a diverse range of accessories, including watches, jewelry, bags, scarves, and eyewear. Known for its attention to detail and premium craftsmanship, ERA seamlessly blends modern trends with timeless style, resonating with a loyal fanbase known as the “EraFam.”
The “Pink Power”-themed launch event, held on Valentine’s Day, was a star-studded celebration attended by influencers, media representatives, and devoted KZN customers—fondly known as the “EraFam” or “Besties,” as DJ Zinhle affectionately calls her loyal supporters.
Adding to the excitement, renowned artist and media personality Moozlie led the festivities with her signature energy. As the brand’s Creative Director, Moozlie shared insights into the store’s vision and design, emphasizing its embodiment of ERA’s signature style.
“Our vision for this store was to create an environment that captures the strength, femininity, and energy of both our brand and our customers,” Moozlie stated. “We wanted to create a unique space where everyone feels welcomed, at home, and inspired—like stepping into the pink ERA palace of dreams. It perfectly reflects our journey, and we’re beyond excited to see it come to life.”
The official ribbon-cutting ceremony was led by ERA’s Founder and CEO, Zinhle Jiyane, who expressed immense pride in the brand’s continuous expansion.
“We are beyond proud of how far ERA has come and excited to enter a new chapter with this store,” Zinhle shared. “Our growth has been incredible, and we couldn’t be happier with where we are.”
Vicky Deppe, General Manager of Pavilion Shopping Centre, also celebrated the occasion, highlighting the significance of having ERA at the prestigious retail destination.
“The Pavilion Shopping Centre prides itself in partnering with local and well-known brands that align with our consumers’ needs. ERA by DJ Zinhle has become one of those beloved brands, and we are thrilled to be the only Super Regional Shopping Centre in Durban that houses ERA. We wish them continued success in the retail industry.”
The launch event reaffirmed ERA’s commitment to innovation and excellence in both fashion and retail, solidifying its place as a trailblazer in the South African fashion landscape. With this newly revamped store, ERA embarks on yet another thrilling chapter of its inspiring journey.