On October 23, an intimate celebration took place at the Opera Bar Lounge in Rosebank, Johannesburg, marking a powerful collaboration between South African talent Robot Boii (Mzwakhe Mbuli Jr.) and personal care brand AXE. Known for his versatility as a dancer, musician, comedian, and podcast host, Robot Boii is redefining the role of brand ambassadors with his authenticity and his connection to fans. This partnership with AXE emphasizes shared values of confidence, self-expression, and community impact.
Fresh off an impactful appearance at Comic Con Africa 2024, a youth outreach program, and a GQ magazine cover feature for Mental Health Awareness Month, Robot Boii joined family, friends, and media to celebrate this milestone. As AXE’s brand representative Ameena Mhatey noted, “Robot Boii embodies staying grounded while leveling up. His authenticity and ability to connect with audiences make him the perfect partner.”
Inspiring Young Men through School Outreach
Central to Robot Boii and AXE’s collaboration has been a school program designed to empower young men across South Africa. Through school visits and live performances, Robot Boii inspires students to embrace personal hygiene, confidence, and self-worth. “I’m excited to be part of something bigger – teaching young students how to take care of themselves, stay fresh, and be confident in who they are,” he shared.
A Major Milestone: Gracing GQ’s Mental Health Issue
Highlighting the shared focus on authenticity, Robot Boii’s GQ magazine cover story for October’s Mental Health issue explored his career, mental health journey, and connection to his roots. In this candid feature, he shared insights into the importance of resilience, growth, and self-expression, qualities that mirror AXE’s brand values.
Celebration and Reflection at Opera Bar Lounge
The Opera Bar Lounge event honored a year of impactful collaboration. Addressing the attendees, Robot Boii shared his philosophy: “People fall in love with who you are, not just what you do. My whole brand is about being a God-given talent, staying true to myself, and inspiring others to do the same.”
Reflecting on the partnership, Robot Boii added, “We live in a world with too much fake, too many aesthetics. I’ve always believed in being yourself. The talent can be replaced, but you, as a person, are irreplaceable. For me, the work with schools, the cover of GQ, and this partnership with AXE all align with who I am. It’s my heart that represents everything I do.”
This partnership with AXE reinforces the message of authenticity, confidence, and self-worth, redefining what it means to be an ambassador. Together, AXE and Robot Boii are reshaping the narrative for Gen Z and young men across South Africa, one inspiring message at a time.