Nike Run Jozi is here to redefine running in Johannesburg, making it more inclusive, community-driven, and inspiring for runners of all backgrounds. With collective runs that connect participants with diverse running crews across the city, the campaign celebrates Jozi’s rich running culture and shows that running truly is for everyone.
Spotlight on Innovation: Nike Pegasus 41
At the heart of this campaign is Nike’s new Pegasus 41, a shoe combining Air Zoom cushioning with ReactX foam for enhanced energy return. Since its 1983 debut, the Pegasus line has been loved by runners worldwide, and the 41 continues this legacy, offering both durability and top-notch performance.
The Crews
Nike Run Jozi brings together some of the city’s most iconic running groups, each contributing a unique vibe to the campaign:
- A Running Clu.b (Braamfontein): A welcoming space for runners of all levels, encouraging fitness goals and community spirit.
- Home Run Club: Fosters a “home” feeling, uniting runners and celebrating every achievement.
- Jozi Run Crew: Inspires members to chase personal bests and overcome challenges.
- Run Tell That (RTT): Emphasizes mental clarity and city exploration for runners of all backgrounds.
- RUNSL (Jozi & Cape Town): Merges urban culture and fitness, attracting diverse fitness enthusiasts.
- Good Neighbar Running Club: Built on inclusivity, celebrating every runner’s journey.
- The Pack (All-Women’s Club): A powerful, all-women movement fostering unity and strength.
- Benchwarmers Runners Club (Rosebank): A social run group with weekly 5k meet-ups, followed by good vibes and post-run brews.
Together, these crews highlight Nike’s mission of blending innovation, unity, and culture into a vibrant running experience that uplifts every runner in Jozi.