Spotify continues to shake things up in the podcasting world, and this time they’re doubling down on South Africa’s ever-growing creator scene. The streaming giant has announced the launch of a brand-new podcast studio in Johannesburg, marking a big moment for local creators looking to level up their content, especially in the increasingly popular world of video podcasting.
Video Podcasts: The New Frontier
Since diving into the podcast space in 2019, Spotify has amassed over half a billion listeners across the globe. And with video podcasts becoming a fan-favorite, there are now more than 250,000 video podcast shows available on the platform. The stats don’t lie—Spotify’s video podcast creators have grown by nearly 70% year-on-year, showing just how much audiences love the visual storytelling format.
And here’s the kicker: Over 170 million users have already watched a video podcast on Spotify, with more than 70% of them actively engaging with the content. Unlike audio-only formats, video podcasts are proving to keep fans coming back for more, retaining their attention longer and boosting that all-important fan engagement.
What the New Studio Means for SA Creators
Now, local podcasters have the opportunity to step into the future of podcasting with Spotify’s cutting-edge Johannesburg studio. This space is a game-changer for creators who want to bring their stories to life visually, tapping into the power of video to engage wider audiences. Whether you’re tackling social justice issues, education, or championing underrepresented voices, the studio is designed to give creators the tools and tech they need to succeed.
But it’s not just about tech; the studio is also focused on providing holistic support, from helping creators grow their audience to navigating monetization opportunities. Access to the studio is exclusive, with podcasters applying for the chance to use the space, ensuring that only those ready to make waves are given the opportunity.
Spotify’s Commitment to Empowering Creators
Spotify has made it clear that this isn’t just about numbers; it’s about building meaningful relationships between fans and creators. With the new Johannesburg podcast studio, local creators have a platform to amplify their voices and showcase South African stories to the world. As video continues to revolutionize the podcasting game, Spotify is giving SA’s creators the chance to lead the charge.
Ready to take your podcast to the next level? The future of South African podcasting is here, and it’s visual.