Get ready to explore the breathtaking beauty of South Africa! Uber has just launched its exciting new initiative, #GiveGogoMzansi, during a spectacular screening event at Egrek Cinema in Parkhurst on 17 October. This heartwarming campaign shines a light on South Africa’s hidden gems while honoring the cherished Gogos (grandmothers) who have been instrumental in shaping their communities.
Hosted by the incredible award-winning poet Botlhale Boikanyo, the event transported attendees on a journey through stunning landscapes and memorable adventures, featuring beloved South African personalities alongside their Gogos. With this initiative, Uber invites everyone to rediscover the magic of local tourism and the beauty of our diverse communities.
“Uber’s mission goes beyond simply offering rides – it’s about connecting people to opportunities and experiences. We want every South African, every community, and every visitor to experience the true wonders of this country, just as we’ve done with our Gogos,” shares Cassie Jaganyi, Head of Communications at Uber. “By making it easier for people to connect with these incredible places, we’re not just creating memorable journeys, we’re deepening connections to the heart of Mzansi – empowering everyone to discover and enjoy the richness and diversity that this country has to offer.”
Epic Experiences to Cherish
The event showcased some standout adventures that perfectly encapsulate the spirit of Mzansi:
- Hot Air Balloon Ride: Soar over breathtaking vistas with social media stars Lasizwe, Lungile, and their Gogo, revealing the stunning natural beauty of our homeland from the sky.
- Helicopter Tour: Join Grace Mondlana and her Gogo for an unforgettable helicopter ride over the Magalies Mountains, treating you to panoramic views of one of South Africa’s hidden treasures.
- Big 5 Safari Adventure: Embark on a thrilling safari drive with content creator Vicky Jonas and her Gogo, where the majestic wildlife of South Africa comes alive in one of the country’s renowned game reserves.
The premiere event was more than just an outing; it was a celebration of adventure, heritage, and connection, inspiring attendees to embrace the hidden gems of Mzansi with newfound pride. By showcasing these heartwarming adventures, Uber beautifully highlights the wonders of South Africa’s natural environment while honoring the wisdom, strength, and love of our Gogos.
Today, the Uber app creates over R1 Billion in additional value for South Africa’s tourism industry annually, supporting millions of tourist journeys. #GiveGogoMzansi further emphasizes Uber’s commitment to promoting local tourism, providing safe and reliable access to South Africa’s remarkable destinations. As a key player in making South Africa more connected, Uber continues to foster discovery and exploration for locals and international visitors alike.