Strawberry Lips, the renowned strawberry cream liqueur brand, is back with a powerful new campaign. Known for supporting womxn-centric causes like breast cancer awareness, the brand’s latest initiative, the #ILoveMwah campaign, is a vibrant celebration of independent, goal-driven womxn who embrace their femininity with pride.
Celebrating the Freedom of Femininity
The #ILoveMwah campaign is all about redefining what it means to be a “girly girl” in today’s world. Often, the qualities associated with being a “girly girl” are overlooked or undervalued. But Strawberry Lips is flipping the script, showcasing the strength, confidence, and success of womxn who conquer the world while staying true to their feminine selves.
The campaign, brought to life by The Odd Number, the number one ranked middle-sized agency in Africa according to the Loeries Official Rankings 2023, is a bold statement of empowerment. The manifesto at the heart of the campaign says it all: “I’m self-obsessed, I’m full of myself, I overflow until I run over, I’m a leader, call me head of slay, In the kingdom of I, I’m the queen…”
A Future of Empowerment
Strawberry Lips’ latest campaign isn’t just about celebrating the present; it’s about shaping the future. By challenging stereotypes and embracing femininity, the #ILoveMwah campaign provides powerful role models for the next generation. Young girls can now see that they don’t have to conform to traditional ideas of success or masculine energy—they can be unapologetically themselves and still achieve greatness.
“In today’s world, women are fearlessly pursuing their dreams and aspirations, embracing their authentic selves more than ever,” says Kgalaletso Dithejane, Marketing Manager at DGB (Pty) Ltd. “Girly girls are not often celebrated, and we wanted to create a campaign that truly celebrates their personalities and how they genuinely show up. Whether we’re supporting breast cancer survivors or ‘girly girls’ – Strawberry Lips is all about womxn empowerment.”
An Unapologetic Celebration of Self-Love
The all-pink advertisement is a vibrant, unapologetic display of positive vanity. Featuring crown-clad girly girls fully immersed in their self-love, the campaign is stamped with pink kisses, embodying the essence of fearless self-expression. It’s a call to womxn everywhere to gather confidently, embrace their strengths, and strut their stuff with their heads held high.
With the #ILoveMwah campaign, Strawberry Lips isn’t just selling a product; they’re championing a movement. It’s about celebrating womxn who own their femininity, who aren’t afraid to be both strong and soft, and who inspire others to do the same.
So here’s to the ‘girly girls’—those who know that loving themselves isn’t just okay; it’s powerful. And with Strawberry Lips in hand, they’re showing the world that self-love is the ultimate statement. Cheers to every womxn who dares to love herself unapologetically!